/* =========================================
   PICKZON - PAY PER CLICK
   Theme: #00bdb0
   ========================================= */

:root {
    --ppc-teal: #00bdb0;
    --ppc-teal-dark: #008f88;
    --ppc-teal-deep: #064b4a;
    --ppc-blue: #00a99d;
    --ppc-light: #e2f4f2;
    --ppc-white: #fff;
    --ppc-text: #073b4a;
    --ppc-muted: #42656d;
    --ppc-lime: #00bdb0;
    --ppc-font: "Poppins", sans-serif;
    --ppc-body: "Poppins", sans-serif;
}

body {
    font-family: var(--ppc-body);
    color: var(--ppc-text);
    overflow-x: hidden;
    background: #f7f8f9;
}

h1,
h2,
h3,
h4,
h5,
h6,
.eyebrow,
.lime-btn,
.blue-btn,
.lead-title {
    font-family: var(--ppc-font);
}

h2 {
    font-weight: 800;
    letter-spacing: -.5px;
}

p {
    line-height: 1.75;
    color: var(--ppc-muted);
}

/* HERO */
.ppc-hero {
    position: relative;
    overflow: hidden;
    min-height: 820px;
    color: #fff;
}

.ppc-hero-bg {
    position: absolute;
    inset: 0;
    background:
        linear-gradient(90deg, rgba(6, 75, 74, .94), rgba(0, 189, 176, .68)),
        url("https://images.unsplash.com/photo-1556761175-b413da4baf72?auto=format&fit=crop&w=1800&q=85") center/cover;
    transform: scale(1.02);
}

.ppc-hero-overlay {
    position: absolute;
    inset: 0;
    background: linear-gradient(180deg, rgba(0, 0, 0, .08), rgba(0, 127, 121, .18));
}

.ppc-hero-inner {
    position: relative;
    z-index: 2;
    padding-top: 75px;
    padding-bottom: 55px;
}

.eyebrow {
    font-size: 25px;
    font-weight: 800;
    margin-bottom: 28px;
}

.lime {
    color: var(--ppc-lime);
}

.ppc-hero h1 {
    font-size: 60px;
    line-height: 1.1;
    font-weight: 900;
    max-width: 760px;
    margin-bottom: 30px;
    color: #fff;
}

.hero-copy {
    font-size: 20px;
    max-width: 760px;
    color: #fff;
    margin-bottom: 30px;
}

.hero-stats {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 25px 75px;
    max-width: 610px;
}

.hero-stats strong {
    display: block;
    color: var(--ppc-lime);
    font: 900 60px/1 var(--ppc-font);
}

.hero-stats span {
    display: block;
    color: #fff;
    font-size: 18px;
    letter-spacing: .4px;
    margin-top: 7px;
}

.lead-card {
    background: #064b4a;
    border-radius: 16px;
    padding: 30px;
    max-width: 400px;
    margin-left: auto;
    box-shadow: 0 18px 40px rgba(0, 0, 0, .16);
}

.lead-title {
    background: var(--ppc-blue);
    padding: 16px;
    border-radius: 4px;
    text-align: center;
    font-size: 24px;
    font-weight: 800;
    color: #fff;
    margin-bottom: 16px;
}

.lead-card input,
.lead-card textarea {
    width: 100%;
    border: 0;
    border-radius: 4px;
    padding: 14px 16px;
    margin-bottom: 16px;
    font-size: 16px;
    background: #fff;
}

.lead-card textarea {
    height: 100px;
    resize: none;
}

.phone-row {
    display: flex;
    background: #fff;
    border-radius: 4px;
    margin-bottom: 16px;
    overflow: hidden;
}

.phone-row span {
    padding: 14px 8px;
    font-size: 14px;
    color: #555;
    white-space: nowrap;
}

.phone-row input {
    margin: 0;
    border-radius: 0;
    padding-left: 5px;
}

.checkline {
    font-size: 13px;
    color: #fff;
    display: flex;
    gap: 7px;
    align-items: flex-start;
    margin: 2px 0 16px;
}

.checkline input {
    width: auto;
    margin: 2px 0 0;
}

.captcha {
    height: 76px;
    background: #fff;
    color: #333;
    border-radius: 2px;
    display: flex;
    align-items: center;
    gap: 12px;
    padding: 12px;
    font-size: 30px;
    margin-bottom: 25px;
}

.captcha span {
    font-size: 14px;
}

.captcha small {
    margin-left: auto;
    font-size: 9px;
    text-align: center;
    color: #777;
}

.lime-btn,
.blue-btn {
    display: inline-flex;
    justify-content: center;
    align-items: center;
    border: 0;
    border-radius: 28px;
    padding: 14px 30px;
    font-weight: 800;
    text-decoration: none;
    letter-spacing: .2px;
}

.lime-btn {
    background: var(--ppc-lime);
    color: #062d40;
}

.partner-strip {
    display: flex;
    align-items: center;
    justify-content: space-between;
    gap: 20px;
    margin-top: 60px;
    color: #fff;
}

.partner-badge {
    border: 1px solid rgba(255, 255, 255, .6);
    width: 105px;
    height: 100px;
    text-align: center;
    padding-top: 8px;
    font-size: 42px;
    font-weight: 800;
}

.partner-badge small {
    font-size: 10px;
    font-weight: 400;
}

.partner-word {
    border: 1px solid rgba(255, 255, 255, .55);
    padding: 13px 20px;
    font-size: 17px;
    line-height: 1.25;
}

.partner-word b {
    font-size: 28px;
}


/* REVIEWS */
.reviews-section {
    background: #f7f8f9;
    padding: 70px 0;
}

.review-heading {
    display: flex;
    justify-content: space-between;
    align-items: flex-start;
    margin-bottom: 35px;
}

.review-heading h2 {
    font-size: 36px;
    margin: 0 0 8px;
}

.rating {
    font-size: 23px
}

.rating span {
    color: #ffc400;
    letter-spacing: 2px
}

.rating strong {
    color: var(--ppc-blue);
}

.review-source {
    text-align: left;
    font-size: 13px;
    letter-spacing: 1px
}

.review-source b {
    font: 700 62px/1 var(--ppc-body);
}

.review-grid {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 22px;
}

.review-card {
    background: #fff;
    border-radius: 16px;
    padding: 25px;
    box-shadow: 0 7px 20px rgba(0, 0, 0, .08);
    min-height: 265px;
}

.review-card>b {
    font-size: 23px
}

.review-card>span {
    color: #ffc400;
    margin-left: 10px;
    letter-spacing: 2px;
}

.review-card p {
    margin: 22px 0;
    font-size: 17px;
    line-height: 1.7;
}

.review-card small {
    display: block;
    min-height: 45px;
    color: #47657b;
}

.review-card div {
    margin-top: 16px;
    color: var(--ppc-blue);
    font-size: 14px;
}

/* CHANNELS */
.channels-section {
    background: #f7f8f9;
    padding: 45px 0 75px;
}

.section-intro {
    text-align: center;
    max-width: 900px;
    margin: 0 auto 55px;
}

.section-intro h2 {
    font-size: 42px;
    margin-bottom: 10px;
}

.section-intro p {
    font-size: 19px;
    margin: 0 auto;
}

.channel-card {
    display: grid;
    grid-template-columns: 2fr .9fr;
    min-height: 260px;
    background: var(--ppc-light);
    border-radius: 16px;
    overflow: hidden;
    margin: 0 0 40px;
}

.channel-card.reverse {
    grid-template-columns: .9fr 2fr;
}

.channel-copy {
    padding: 55px 48px;
    display: flex;
    flex-direction: column;
    align-items: flex-start;
    justify-content: center;
}

.channel-copy h3 {
    font-size: 29px;
    font-weight: 800;
    margin-bottom: 12px;
}

.channel-copy p {
    margin-bottom: 18px;
}

.blue-btn {
    background: var(--ppc-blue);
    color: #fff;
}

.channel-card img {
    width: 100%;
    height: 100%;
    min-height: 260px;
    object-fit: cover;
}

.video-card {
    height: 520px;
    border-radius: 16px;
    overflow: hidden;
    background: linear-gradient(135deg, #1a1a1a, #777);
    position: relative;
    margin-top: 50px;
}

.video-content {
    position: absolute;
    inset: 0;
    display: flex;
    flex-direction: column;
    align-items: center;
    justify-content: center;
    text-align: center;
    color: #fff;
    background: linear-gradient(180deg, rgba(0, 0, 0, .65), rgba(0, 0, 0, .15));
}

.video-title {
    font-size: 58px;
    line-height: 1.05;
    font-weight: 300;
    letter-spacing: 1px
}

.video-title b {
    font-weight: 900;
}

.play {
    margin-top: 25px;
    background: #ff003c;
    border-radius: 14px;
    padding: 12px 25px;
    font-size: 25px;
}

/* SUCCESS */
.success-section {
    background: var(--ppc-light);
    padding: 80px 0;
}

.success-row {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 58px;
    align-items: center;
    margin: 70px 0;
}

.success-row img {
    width: 100%;
    height: 300px;
    object-fit: cover;
}

.success-row h3 {
    font-size: 28px;
    margin-bottom: 8px
}

.success-row h4 {
    font-size: 34px;
    color: var(--ppc-blue);
    margin-bottom: 18px;
}

.metrics {
    display: flex;
    gap: 45px;
    margin-top: 20px
}

.metrics span {
    font-size: 36px;
    font-weight: 800;
    color: #00a99d
}

.metrics small {
    display: block;
    font-size: 13px;
    color: var(--ppc-muted);
    font-weight: 400;
    white-space: nowrap;
}

/* FAQ */
.faq-section {
    background: #f8f9fa;
    padding: 80px 0;
}

.faq-section h2 {
    text-align: center;
    font-size: 42px;
    margin-bottom: 55px;
}

.faq-item {
    background: #fff;
    border: 1px solid #ddd;
    border-left: 10px solid var(--ppc-blue);
    margin-bottom: 20px;
    border-radius: 3px;
    overflow: hidden;
}

.faq-item button {
    width: 100%;
    border: 0;
    background: #fff;
    padding: 19px 30px;
    text-align: left;
    font: 700 20px var(--ppc-font);
    color: #073b4a;
    display: flex;
    justify-content: space-between;
    align-items: center;
}

.faq-item button span {
    font: 400 30px var(--ppc-body);
    color: var(--ppc-blue);
}

.faq-answer {
    display: none;
    padding: 0 30px 22px;
    color: var(--ppc-muted);
    line-height: 1.7;
}

.faq-item.open .faq-answer {
    display: block
}

.faq-item.open button span {
    transform: rotate(45deg);
}

/* APPROACH */
.approach-section {
    background: #f8f9fa;
    padding: 40px 0 90px;
}

.approach-section h2 {
    text-align: center;
    font-size: 42px;
}

.lead-text {
    text-align: center;
    font-size: 19px;
    margin: 15px auto 70px;
}

.approach-grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 70px 80px;
    text-align: center;
}

.icon-circle,
.mini-icon {
    width: 80px;
    height: 80px;
    border-radius: 50%;
    background: #e0f0f5;
    color: var(--ppc-blue);
    display: flex;
    align-items: center;
    justify-content: center;
    font-size: 42px;
    margin: 0 auto 20px;
}

.approach-grid h3 {
    font-size: 21px
}

.approach-grid p {
    font-size: 16px;
    max-width: 550px;
    margin: 15px auto;
}

/* EXPERIENCE */
.experience-section {
    padding: 0;
}

.experience-top {
    background: var(--ppc-light);
    padding: 58px 0 42px;
}

.experience-intro {
    text-align: center;
    max-width: 760px;
    margin: 0 auto;
}

.experience-intro h2 {
    font-size: 34px;
    margin: 0 0 10px;
    color: var(--ppc-text);
}

.experience-intro p {
    max-width: 700px;
    margin: 0 auto;
    color: var(--ppc-muted);
    font-size: 12px;
    line-height: 1.55;
}

.experience-intro .experience-note {
    margin-top: 5px;
    font-size: 10px;
}

.experience-intro a {
    color: var(--ppc-teal-dark);
    font-weight: 800;
    text-decoration: none;
}

.proof-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 55px;
    max-width: 760px;
    margin: 25px auto 0;
    text-align: center;
}

.proof-item {
    display: flex;
    flex-direction: column;
    align-items: center;
    gap: 9px;
}

.proof-circle {
    width: 86px;
    height: 86px;
    border-radius: 50%;
    overflow: hidden;
    background: #fff;
    display: flex;
    align-items: center;
    justify-content: center;
    box-shadow: 0 1px 4px rgba(0, 0, 0, .08);
}

.proof-circle img {
    width: 100%;
    height: 100%;
    object-fit: cover;
}

.proof-item strong {
    font-size: 11px;
    color: var(--ppc-text);
}

.why-best-section {
    background: #fff;
    padding: 48px 0 55px;
}

.why-best-intro {
    text-align: center;
    max-width: 760px;
    margin: 0 auto 28px;
}

.why-best-intro h2 {
    font-size: 28px;
    line-height: 1.08;
    color: var(--ppc-text);
    margin-bottom: 10px;
}

.why-best-intro p {
    font-size: 10px;
    line-height: 1.55;
    color: var(--ppc-muted);
    max-width: 500px;
    margin: 0 auto;
}

.experience-cards {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 10px;
    max-width: 900px;
    margin: 0 auto;
}

.experience-cards article {
    background: var(--ppc-teal-dark);
    color: #fff;
    border-radius: 6px;
    padding: 18px 16px;
    text-align: center;
    min-height: 130px;
}

.experience-cards .mini-icon {
    width: 40px;
    height: 40px;
    border-radius: 50%;
    background: #fff;
    color: var(--ppc-teal-dark);
    font-size: 19px;
    margin: 0 auto 8px;
    display: flex;
    align-items: center;
    justify-content: center;
}

.experience-cards h3 {
    font-size: 13px;
    margin: 0 0 7px;
    color: #fff;
}

.experience-cards p {
    color: #fff;
    font-size: 8px;
    line-height: 1.45;
    margin: 0;
}

.subheading {
    text-align: center;
    font-size: 26px;
    margin: 55px 0 28px;
}

.people-grid {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 18px;
}

.person-img {
    height: 190px;
    border-radius: 7px;
    background-size: cover;
    background-position: center;
    position: relative;
    overflow: hidden;
}

.person-img:after {
    content: "▶";
    position: absolute;
    left: 50%;
    top: 50%;
    transform: translate(-50%, -50%);
    width: 48px;
    height: 48px;
    border-radius: 50%;
    background: rgba(255, 255, 255, .8);
    color: var(--ppc-blue);
    display: flex;
    align-items: center;
    justify-content: center;
}

.p1 {
    background-image: url("https://images.unsplash.com/photo-1500648767791-00dcc994a43e?auto=format&fit=crop&w=500&q=80")
}

.p2 {
    background-image: url("https://images.unsplash.com/photo-1507003211169-0a1dd7228f2d?auto=format&fit=crop&w=500&q=80")
}

.p3 {
    background-image: url("https://images.unsplash.com/photo-1494790108377-be9c29b29330?auto=format&fit=crop&w=500&q=80")
}

.p4 {
    background-image: url("https://images.unsplash.com/photo-1506794778202-cad84cf45f1d?auto=format&fit=crop&w=500&q=80")
}

.people-grid b,
.people-grid small {
    display: block;
    margin-top: 7px
}

.people-grid small {
    color: #718493;
    font-size: 12px;
}

.resources-title {
    margin-top: 65px;
}

.resource-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 18px;
}

.resource-grid article {
    background: #fff;
    border-radius: 8px;
    overflow: hidden;
    padding-bottom: 18px;
    box-shadow: 0 5px 15px rgba(0, 0, 0, .05);
}

.resource-grid img {
    width: 100%;
    height: 145px;
    object-fit: cover
}

.resource-grid small,
.resource-grid h4,
.resource-grid b {
    display: block;
    padding: 0 18px
}

.resource-grid small {
    font-size: 9px;
    margin-top: 12px
}

.resource-grid h4 {
    font-size: 14px;
    line-height: 1.35;
    margin: 8px 0 18px
}

.resource-grid b {
    font-size: 9px;
}

/* CTA */
.final-cta {
    background: var(--ppc-blue);
    color: #fff;
    text-align: center;
    padding: 70px 20px;
}

.final-cta h2 {
    font-size: 38px
}

.final-cta p {
    color: #fff;
    max-width: 750px;
    margin: 10px auto 25px;
    font-size: 16px;
}

/* BACK TOP */
.back-top {
    position: fixed;
    right: 18px;
    bottom: 55px;
    width: 42px;
    height: 42px;
    border-radius: 50%;
    background: #58cfc6;
    border: 2px solid #008f88;
    color: #fff;
    display: flex;
    align-items: center;
    justify-content: center;
    text-decoration: none;
    font-size: 28px;
    font-weight: 700;
    z-index: 999;
}

/* RESPONSIVE */
@media(max-width:991px) {
    .ppc-hero {
        min-height: auto
    }

    .ppc-hero-inner {
        padding-top: 45px
    }

    .ppc-hero h1 {
        font-size: 46px
    }

    .hero-copy {
        font-size: 18px
    }

    .lead-card {
        margin: 0;
        max-width: none
    }

    .partner-strip {
        flex-wrap: wrap;
        justify-content: center
    }

    .review-grid {
        grid-template-columns: 1fr 1fr
    }

    .channel-card,
    .channel-card.reverse {
        grid-template-columns: 1fr
    }

    .channel-card.reverse .channel-copy {
        order: 1
    }

    .channel-card.reverse img {
        order: 2
    }

    .channel-card img {
        height: 260px
    }

    .success-row {
        grid-template-columns: 1fr;
        gap: 25px
    }

    .success-row img {
        height: 320px
    }
}

@media(max-width:767px) {
    .eyebrow {
        font-size: 18px
    }

    .ppc-hero h1 {
        font-size: 34px
    }

    .hero-copy {
        font-size: 16px
    }

    .hero-stats {
        gap: 22px 15px
    }

    .hero-stats strong {
        font-size: 40px
    }

    .hero-stats span {
        font-size: 13px
    }

    .lead-card {
        padding: 20px
    }

    .partner-strip {
        margin-top: 35px
    }

    .review-heading {
        display: block
    }

    .review-source {
        margin-top: 20px
    }

    .review-grid {
        grid-template-columns: 1fr
    }

    .section-intro h2,
    .faq-section h2,
    .approach-section h2 {
        font-size: 30px
    }

    .section-intro p,
    .lead-text {
        font-size: 16px
    }

    .channel-copy {
        padding: 35px 25px
    }

    .channel-copy h3 {
        font-size: 25px
    }

    .video-card {
        height: 330px
    }

    .video-title {
        font-size: 34px
    }

    .success-section {
        padding: 55px 0
    }

    .success-row {
        margin: 45px 0
    }

    .success-row img {
        height: 230px
    }

    .metrics {
        gap: 18px;
        flex-wrap: wrap
    }

    .metrics span {
        font-size: 28px
    }

    .metrics small {
        font-size: 11px
    }

    .faq-item button {
        font-size: 16px;
        padding: 17px 18px
    }

    .faq-item {
        border-left-width: 7px
    }

    .approach-grid {
        grid-template-columns: 1fr;
        gap: 50px
    }

    .experience-cards,
    .people-grid,
    .resource-grid {
        grid-template-columns: 1fr
    }

    .person-img {
        height: 250px
    }

    .final-cta h2 {
        font-size: 30px
    }
}
/* Hero partner logos: one row, same height, text kept inside its box */
.partner-strip {
    justify-content: flex-start;
    align-items: stretch;
    flex-wrap: wrap;
    margin-top: 45px;
}

.partner-badge {
    display: flex;
    flex-direction: column;
    align-items: center;
    justify-content: center;
    width: 120px;
    height: auto;
    min-height: 105px;
    padding: 10px 6px;
    line-height: 1.1;
}

.partner-badge small {
    margin-top: 6px;
    font-size: 12px;
    font-weight: 600;
}

.partner-word {
    display: flex;
    flex-direction: column;
    justify-content: center;
    padding: 13px 22px;
    font-size: 15px;
}

.partner-word i {
    margin-right: 2px;
}

/* Case studies: long labels wrap under their number */
.metrics {
    gap: 30px;
}

.metrics span {
    flex: 1;
    min-width: 0;
    font-size: 32px;
}

.metrics small {
    margin-top: 4px;
    font-size: 14px;
    line-height: 1.35;
    white-space: normal;
}

.success-row img {
    height: 340px;
    border-radius: 12px;
    object-position: top;
}

/* Proof: figures instead of the old third-party screenshots */
.proof-grid {
    max-width: 1000px;
    margin-top: 45px;
    gap: 40px;
}

.proof-item {
    gap: 8px;
}

.proof-circle {
    width: 120px;
    height: 120px;
    margin-bottom: 10px;
    color: var(--ppc-teal-dark);
    font-size: 38px;
    font-weight: 800;
}

.proof-item strong {
    font-size: 19px;
    line-height: 1.3;
}

.proof-item span {
    color: var(--ppc-muted);
    font-size: 16px;
}

/* Why Pickzon: same scale as the rest of the page */
.why-best-section {
    padding: 80px 0;
}

.why-best-intro {
    margin-bottom: 45px;
}

.why-best-intro h2 {
    font-size: 40px;
    line-height: 1.15;
    margin-bottom: 16px;
}

.why-best-intro p {
    max-width: 760px;
    font-size: 17px;
    line-height: 1.7;
}

.experience-cards {
    max-width: none;
    gap: 28px;
}

.experience-cards article {
    padding: 38px 30px;
    border-radius: 14px;
}

.experience-cards .mini-icon {
    width: 72px;
    height: 72px;
    margin-bottom: 20px;
    font-size: 32px;
}

.experience-cards h3 {
    margin-bottom: 12px;
    font-size: 21px;
    line-height: 1.3;
}

.experience-cards p {
    font-size: 16px;
    line-height: 1.65;
}

@media (max-width: 767.98px) {
    .metrics {
        gap: 16px;
    }

    .metrics span {
        font-size: 24px;
    }

    .metrics small {
        font-size: 12px;
    }

    .proof-grid {
        grid-template-columns: 1fr;
    }

    .why-best-intro h2 {
        font-size: 30px;
    }
}

/* Search visibility intro: same scale as the other section intros */
.experience-intro p {
    font-size: 17px;
    line-height: 1.7;
}

.experience-intro .experience-note {
    font-size: 15px;
}

/* Lead form: country code and phone share one white field */
.lead-card .phone-field {
    display: flex;
    align-items: stretch;
    margin-bottom: 16px;
    border-radius: 4px;
    background: #fff;
}

.lead-card .phone-field .country-code {
    flex: 0 0 auto;
    display: flex;
    align-items: center;
    padding: 0 10px 0 12px;
    border-right: 1px solid #d7dce3;
    color: #073b4a;
}

.lead-card .phone-field .country-code-toggle {
    display: flex;
    align-items: center;
    gap: 6px;
    cursor: pointer;
    color: #073b4a;
}

.lead-card .phone-field > input {
    flex: 1;
    min-width: 0;
    margin: 0;
    border: 0;
    border-radius: 0 4px 4px 0;
}