:root {
    --ppc-primary: #00bdb0;
    --ppc-primary-dark: #008f87;
    --ppc-primary-deep: #006f69;
    --ppc-primary-soft: #dff7f5;
    --ppc-primary-pale: #eefcfb;
    --ppc-ink: #092d43;
    --ppc-muted: #4e6879;
    --ppc-light: #e8f6f5;
    --ppc-white: #fff;
    --ppc-border: #d9e5e9;
    --ppc-font: "Montserrat", "Inter", sans-serif;
    --ppc-body: "Inter", sans-serif;
}

body {
    font-family: var(--site-font);
    color: var(--ppc-ink);
    overflow-x: hidden;
    background: #fff
}

h1,
h2,
h3,
h4,
.hero-kicker,
.form-title,
.small-section-title,
.case-category {
    font-family: var(--site-font);
}

.ga-hero {
    position: relative;
    overflow: hidden;
    background: linear-gradient(120deg, #075e5b 0%, #00a79d 52%, #007e78 100%);
    color: #fff;
    padding: 70px 0 45px;
    min-height: 620px
}

.ga-hero-overlay {
    position: absolute;
    inset: 0;
    background: radial-gradient(circle at 18% 30%, rgba(255, 255, 255, .08), transparent 28%), linear-gradient(90deg, rgba(0, 0, 0, .08), transparent 55%);
    pointer-events: none
}

.ga-hero-inner {
    position: relative;
    z-index: 2
}

.hero-copy {
    padding-top: 18px
}

.hero-kicker {
    font-size: 24px;
    line-height: 1.12;
    font-weight: 800;
    color: #dfff00;
    max-width: 730px;
    margin-bottom: 30px
}

.hero-copy h1 {
    font-size: 60px;
    line-height: 1.08;
    text-transform: uppercase;
    color: #fff;
    margin: 25px 0 30px;
    letter-spacing: -1px;
    font-weight: 900;
}

.hero-copy>p {
    font-size: 20px;
    line-height: 1.7;
    max-width: 760px;
    margin: 0 0 28px;
    color: var(--ppc-white)
}

.hero-stats {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 24px 65px;
    max-width: 590px
}

.hero-stats strong {
    display: block;
    color: var(--lime);
    font-size: 54px;
    line-height: 1;
    font-weight: 900;
}

.hero-stats span {
    display: block;
    font-size: 16px;
    letter-spacing: .08em;
    margin-top: 6px
}

.hero-badges {
    display: flex;
    gap: 14px;
    flex-wrap: wrap;
    margin-top: 44px
}

.hero-badges span {
    border: 1px solid rgba(255, 255, 255, .55);
    padding: 14px 18px;
    border-radius: 4px;
    font-weight: 700;
    font-size: 12px;
    background: rgba(255, 255, 255, .06)
}

.lead-form-card {
    background: #063e58;
    border-radius: 16px;
    padding: 28px 30px;
    margin-left: auto;
    max-width: 430px;
    box-shadow: 0 12px 40px rgba(0, 0, 0, .12)
}

.form-title {
    background: var(--ppc-primary);
    color: #fff;
    text-align: center;
    font-size: 25px;
    font-weight: 900;
    padding: 17px 12px;
    border-radius: 5px;
    margin-bottom: 16px
}

.lead-form-card input,
.lead-form-card textarea {
    width: 100%;
    border: 0;
    border-radius: 4px;
    padding: 15px 16px;
    margin-bottom: 16px;
    font: 500 14px var(--ppc-body);
    outline: none
}

.lead-form-card textarea {
    resize: vertical;
    min-height: 110px
}

.consent {
    display: flex;
    gap: 8px;
    align-items: flex-start;
    color: #fff;
    font-size: 12px;
    line-height: 1.35;
    margin: 2px 0 16px
}

.consent input {
    width: auto;
    margin: 2px 0 0
}

.captcha-placeholder {
    height: 74px;
    background: #fff;
    border-radius: 3px;
    color: #333;
    display: flex;
    align-items: center;
    gap: 10px;
    padding: 10px 12px;
    margin-bottom: 22px
}

.captcha-box {
    width: 28px;
    height: 28px;
    border: 2px solid #555;
    display: inline-block
}

.captcha-placeholder small {
    margin-left: auto;
    align-self: flex-end;
    font-size: 9px;
    color: #666
}

.lead-form-card button,
.final-cta a {
    width: 100%;
    border: 0;
    background: #dfff00;
    color: #07384d;
    border-radius: 30px;
    padding: 14px;
    font: 800 14px var(--ppc-font);
    letter-spacing: .04em
}

.reviews-strip {
    background: #f7fafb;
    padding: 48px 0 55px
}

.reviews-heading {
    display: flex;
    justify-content: space-between;
    align-items: center;
    margin-bottom: 34px
}

.reviews-heading h2 {
    font-size: 31px;
    font-weight: 900;
    margin: 0 0 12px
}

.rating {
    font-size: 18px
}

.rating span,
.stars {
    color: #ffc800;
    letter-spacing: 2px
}

.rating strong {
    color: var(--ppc-primary-dark);
    margin-left: 8px
}

.clutch-word {
    text-align: center;
    font-size: 11px;
    letter-spacing: .06em
}

.clutch-word b {
    font: 500 54px/1 var(--ppc-font);
    letter-spacing: -.05em
}

.review-grid {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 22px
}

.review-grid article {
    background: #fff;
    border: 1px solid #edf1f3;
    border-radius: 16px;
    padding: 22px 18px;
    min-height: 265px;
    box-shadow: 0 7px 18px rgba(9, 45, 67, .06)
}

.review-score {
    font-size: 23px
}

.review-grid .stars {
    margin-left: 8px
}

.review-grid p {
    font-size: 16px;
    line-height: 1.65;
    color: #466274;
    margin: 26px 0 18px
}

.review-grid small {
    font-size: 12px;
    color: #526d7d
}

.verified {
    margin-top: 18px;
    color: var(--ppc-primary-dark);
    font-size: 12px
}

section {
    position: relative
}

.benchmark-section,
.channels-section,
.faq-section,
.people-section {
    padding: 72px 0
}

.benchmark-section {
    background: #fff
}

.section-heading {
    text-align: center;
    max-width: 1060px;
    margin: 0 auto 54px
}

.section-heading h2 {
    font-size: 38px;
    line-height: 1.15;
    font-weight: 900;
    margin: 0 0 18px
}

.section-heading p {
    font-size: 17px;
    line-height: 1.75;
    color: var(--ppc-muted);
    margin: 0 auto;
    max-width: 930px
}

.split-content {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 72px;
    align-items: center
}

.split-content h3 {
    font-size: 31px;
    line-height: 1.15;
    font-weight: 900
}

.split-content p {
    font-size: 16px;
    line-height: 1.75;
    color: var(--ppc-muted)
}

.visual-card {
    position: relative;
    min-height: 340px;
    background: var(--ppc-primary-soft);
    border-radius: 18px;
    padding: 38px;
    overflow: hidden
}

.fake-dashboard {
    height: 250px;
    background: #fff;
    border-radius: 14px;
    padding: 22px;
    box-shadow: 0 10px 30px rgba(0, 0, 0, .08)
}

.dash-top {
    height: 30px;
    background: linear-gradient(90deg, #e8edf0 28%, #fff 28%);
    border-bottom: 1px solid #ddd
}

.dash-line {
    height: 7px;
    background: #e5eff0;
    border-radius: 10px;
    margin-top: 18px
}

.l1 {
    width: 78%
}

.l2 {
    width: 58%
}

.l3 {
    width: 67%
}

.dash-bars {
    display: flex;
    align-items: flex-end;
    gap: 13px;
    height: 115px;
    margin-top: 10px
}

.dash-bars i {
    display: block;
    width: 12%;
    border-radius: 5px 5px 0 0;
    background: var(--ppc-primary)
}

.dash-bars i:nth-child(1) {
    height: 40%
}

.dash-bars i:nth-child(2) {
    height: 58%
}

.dash-bars i:nth-child(3) {
    height: 76%
}

.dash-bars i:nth-child(4) {
    height: 92%
}

.mini-chart {
    position: absolute;
    right: 10px;
    bottom: 0;
    background: #fff;
    border-radius: 18px;
    padding: 20px;
    width: 230px;
    box-shadow: 0 7px 22px rgba(0, 0, 0, .1)
}

.mini-chart b {
    display: block;
    font: 800 14px var(--ppc-font);
    margin-bottom: 14px
}

.mini-chart span {
    display: block;
    margin: 9px 0;
    padding: 6px 12px;
    background: var(--ppc-primary);
    border-radius: 2px;
    text-align: right;
    font-weight: 800
}

.channels-section {
    background: var(--ppc-light)
}

.channel-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 18px
}

.channel-grid article {
    background: #fff;
    border-radius: 12px;
    padding: 28px;
    text-align: center;
    border: 1px solid rgba(0, 189, 176, .15);
    box-shadow: 0 6px 18px rgba(9, 45, 67, .04)
}

.channel-icon,
.round-icon {
    width: 60px;
    height: 60px;
    border-radius: 50%;
    background: var(--ppc-primary);
    color: #fff;
    display: flex;
    align-items: center;
    justify-content: center;
    margin: 0 auto 18px;
    font-size: 25px
}

.channel-grid h3 {
    font-size: 20px;
    font-weight: 900
}

.channel-grid p {
    color: var(--ppc-muted);
    font-size: clamp(0.875rem, 1vw, 1rem);
    line-height: 1.65;
    margin: 0
}

.case-section {
    background: #e6f4f4;
    padding: 75px 0
}

.case-category {
    text-align: center;
    font-size: 32px;
    font-weight: 900;
    margin: 45px 0 34px
}

.case-list {
    display: flex;
    flex-direction: column;
    gap: 28px
}

.case-row {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 55px;
    align-items: center
}

.case-row:nth-child(even) {
    direction: rtl
}

.case-row:nth-child(even)>div {
    direction: ltr
}

.case-graph {
    height: 220px;
    border-radius: 16px;
    background: #fff;
    position: relative;
    overflow: hidden;
    box-shadow: 0 5px 20px rgba(9, 45, 67, .06)
}

.case-graph:before {
    content: "";
    position: absolute;
    left: 0;
    right: 0;
    top: 0;
    height: 56px;
    background: linear-gradient(90deg, #1687ef 0 20%, #fff 20%);
    border-bottom: 1px solid #e8eef2
}

.case-graph:after {
    content: "";
    position: absolute;
    left: 9%;
    right: 7%;
    bottom: 36px;
    height: 100px;
    background: linear-gradient(155deg, transparent 0 22%, rgba(0, 189, 176, .7) 23% 25%, transparent 26% 42%, rgba(0, 189, 176, .45) 43% 45%, transparent 46%);
    transform: skewY(-5deg)
}

.graph-two:after {
    transform: skewY(8deg)
}

.graph-three:after {
    transform: skewY(-12deg)
}

.graph-four:after {
    transform: skewY(5deg)
}

.graph-five:after {
    transform: skewY(-7deg)
}

.graph-six:after {
    transform: skewY(11deg)
}

.case-row h4 {
    font-size: 31px;
    font-weight: 900;
    color: var(--ppc-primary-dark);
    margin-bottom: 14px
}

.case-row p {
    font-size: 16px;
    line-height: 1.75;
    color: var(--ppc-muted)
}

.faq-section {
    background: #fff
}

.faq-list {
    max-width: 1170px;
    margin: auto
}

.faq-item {
    border: 1px solid var(--ppc-border);
    border-left: 9px solid var(--ppc-primary-dark);
    border-radius: 5px;
    margin-bottom: 20px;
    overflow: hidden;
    background: #fff
}

.faq-item button {
    width: 100%;
    display: flex;
    justify-content: space-between;
    align-items: center;
    background: #fff;
    border: 0;
    padding: 20px 27px;
    text-align: left;
    font: 800 17px var(--ppc-font);
    color: var(--ppc-ink)
}

.faq-item button i {
    color: var(--ppc-primary-dark);
    font-size: 18px
}

.faq-answer {
    display: none;
    padding: 0 28px 22px;
    color: var(--ppc-muted);
    font-size: 15px;
    line-height: 1.7
}

.faq-item.open .faq-answer {
    display: block
}

.faq-item.open button i:before {
    content: "\f2ea"
}

.secret-section {
    background: #fff;
    padding: 72px 0 90px
}

.secret-grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 30px
}

.secret-grid article {
    background: #e4f2f3;
    border-radius: 17px;
    padding: 52px 38px;
    text-align: center;
    min-height: 365px
}

.secret-grid .round-icon {
    background: #fff;
    color: var(--ppc-primary-dark);
    width: 80px;
    height: 80px;
    font-size: 32px
}

.secret-grid h3 {
    font-size: 22px;
    font-weight: 900
}

.secret-grid p {
    color: var(--ppc-muted);
    line-height: 1.7;
    font-size: 15px
}

.seo-experience-section {
    background: #e5f3f4;
    padding: 75px 0
}

.proof-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 70px;
    max-width: 900px;
    margin: auto;
    text-align: center
}

.proof-circle {
    width: 190px;
    height: 190px;
    border-radius: 50%;
    background: #fff;
    border: 9px solid rgba(0, 189, 176, .15);
    display: flex;
    align-items: center;
    justify-content: center;
    flex-direction: column;
    margin: auto;
    box-shadow: 0 5px 15px rgba(0, 0, 0, .04)
}

.proof-circle span {
    font: 900 34px var(--ppc-font);
    color: var(--ppc-primary-dark)
}

.proof-circle b {
    font: 800 14px var(--ppc-font);
    margin-top: 10px
}

.approach-section {
    background: #fff;
    padding: 72px 0
}

.approach-card {
    display: grid;
    grid-template-columns: 2fr 1fr;
    min-height: 270px;
    background: #e3f1f2;
    border-radius: 18px;
    overflow: hidden;
    margin-bottom: 38px;
    align-items: stretch
}

.approach-card.reverse {
    grid-template-columns: 1fr 2fr
}

.approach-copy {
    padding: 54px 48px;
    display: flex;
    flex-direction: column;
    justify-content: center
}

.approach-copy h3 {
    font-size: 27px;
    line-height: 1.2;
    font-weight: 900
}

.approach-copy p {
    font-size: 16px;
    line-height: 1.75;
    color: var(--ppc-muted);
    margin: 0
}

.approach-image {
    min-height: 270px;
    background-size: cover;
    background-position: center
}

.analytics-art {
    background: linear-gradient(135deg, #193b47, #00bdb0);
    position: relative
}

.laptop-art {
    background: linear-gradient(135deg, #d9f3f0, #74bbb6)
}

.training-art {
    background: linear-gradient(135deg, #527c85, #b7dfda)
}

.results-art {
    background: linear-gradient(135deg, #0d3f52, #57bbb3)
}

.people-section {
    padding: 0 0 70px
}

.team-banner {
    background: linear-gradient(90deg, #114a61, #00bdb0);
    padding: 22px 35px;
    color: #fff;
    display: flex;
    align-items: center;
    justify-content: space-between;
    margin-bottom: 35px
}

.team-faces {
    letter-spacing: 18px;
    font-size: 26px;
    opacity: .75
}

.team-banner a {
    background: #dfff00;
    color: #07384d;
    border-radius: 30px;
    padding: 10px 22px;
    font: 800 11px var(--ppc-font);
    text-decoration: none
}

.small-section-title {
    text-align: center;
    font-size: 26px;
    font-weight: 900;
    margin: 34px 0 24px
}

.video-review-grid {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 12px
}

.video-thumb {
    height: 185px;
    border-radius: 6px;
    background: linear-gradient(135deg, #b7d8d7, #568e96);
    display: flex;
    align-items: center;
    justify-content: center;
    position: relative
}

.video-thumb i {
    width: 45px;
    height: 45px;
    border-radius: 50%;
    background: #fff;
    color: var(--ppc-primary-dark);
    display: flex;
    align-items: center;
    justify-content: center;
    font-size: 24px
}

.video-review-grid b,
.video-review-grid small {
    display: block;
    margin-top: 8px;
    font-size: 12px
}

.video-review-grid small {
    font-size: 9px;
    color: #708795
}

.blue-btn {
    display: inline-block;
    margin-top: 20px;
    background: var(--ppc-primary);
    color: #fff;
    border-radius: 30px;
    padding: 10px 24px;
    font: 800 11px var(--ppc-font);
    text-decoration: none
}

.resource-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 18px
}

.resource-grid article {
    border: 1px solid #e1eaed;
    border-radius: 9px;
    overflow: hidden;
    background: #fff;
    padding-bottom: 16px
}

.resource-image {
    height: 150px;
    background-size: cover
}

.r1 {
    background: linear-gradient(135deg, #9ad4ce, #21566a)
}

.r2 {
    background: linear-gradient(135deg, #8fc8c3, #d8f1ef)
}

.r3 {
    background: linear-gradient(135deg, #356778, #9cd9d2)
}

.resource-grid small,
.resource-grid h3,
.resource-grid b {
    display: block;
    padding: 0 18px
}

.resource-grid small {
    font-size: 8px;
    margin-top: 12px;
    color: #71818a
}

.resource-grid h3 {
    font-size: 15px;
    line-height: 1.4;
    margin: 7px 0 17px
}

.resource-grid b {
    font-size: 8px
}

.final-cta {
    background: var(--ppc-primary-dark);
    color: #fff;
    padding: 62px 0;
    text-align: center
}

.final-cta h2 {
    font-size: 32px;
    line-height: 1.2;
    font-weight: 900
}

.final-cta p {
    max-width: 760px;
    margin: 16px auto 25px;
    font-size: clamp(0.875rem, 1vw, 1rem);
    line-height: 1.6;
    color: var(--ppc-white);
}

.final-cta a {
    display: inline-block;
    width: auto;
    text-decoration: none;
    padding: 14px 28px
}

@media(max-width:991px) {
    .ga-hero {
        padding-bottom: 40px
    }

    .hero-copy h1 {
        font-size: 45px
    }

    .hero-kicker {
        font-size: 20px
    }

    .hero-copy>p {
        font-size: 17px
    }

    .lead-form-card {
        margin: 20px auto 0
    }

    .review-grid {
        grid-template-columns: 1fr 1fr
    }

    .split-content {
        grid-template-columns: 1fr;
        gap: 35px
    }

    .channel-grid {
        grid-template-columns: 1fr 1fr
    }

    .case-row,
    .case-row:nth-child(even) {
        grid-template-columns: 1fr;
        direction: ltr;
        gap: 24px
    }

    .proof-grid {
        gap: 25px
    }

    .approach-card,
    .approach-card.reverse {
        grid-template-columns: 1fr
    }

    .approach-image {
        min-height: 220px
    }

    .video-review-grid {
        grid-template-columns: 1fr 1fr
    }
}

@media(max-width:767px) {
    .ga-hero {
        min-height: auto
    }

    .hero-kicker {
        font-size: 17px;
        margin-bottom: 18px
    }

    .hero-copy h1 {
        font-size: 34px;
        margin-bottom: 20px
    }

    .hero-copy>p {
        font-size: 15px;
        line-height: 1.6
    }

    .hero-stats {
        gap: 18px 25px
    }

    .hero-stats strong {
        font-size: 38px
    }

    .hero-stats span {
        font-size: 10px
    }

    .hero-badges span {
        padding: 10px;
        font-size: 9px
    }

    .lead-form-card {
        padding: 18px
    }

    .form-title {
        font-size: 19px
    }

    .reviews-heading {
        display: block
    }

    .clutch-word {
        text-align: left;
        margin-top: 20px
    }

    .review-grid,
    .channel-grid,
    .secret-grid,
    .resource-grid {
        grid-template-columns: 1fr
    }

    .review-grid article {
        min-height: auto
    }

    .section-heading {
        margin-bottom: 35px
    }

    .section-heading h2 {
        font-size: 28px
    }

    .section-heading p {
        font-size: 14px
    }

    .case-category {
        font-size: 25px
    }

    .case-row h4 {
        font-size: 25px
    }

    .case-row p {
        font-size: 14px
    }

    .case-graph {
        height: 180px
    }

    .proof-grid {
        grid-template-columns: 1fr;
        gap: 25px
    }

    .proof-circle {
        width: 160px;
        height: 160px
    }

    .approach-copy {
        padding: 32px 25px
    }

    .approach-copy h3 {
        font-size: 23px
    }

    .approach-copy p {
        font-size: 14px
    }

    .team-banner {
        display: block;
        text-align: center
    }

    .team-faces {
        margin-bottom: 16px;
        font-size: 18px
    }

    .final-cta h2 {
        font-size: 25px
    }
}







.phone-field {
    width: 100%;
    height: 50px;
    display: flex;
    align-items: center;
    background: #fff;
    border-radius: 5px;
    overflow: visible;
}

.country-code {
    height: 100%;
    position: relative;
    display: flex;
    align-items: center;
    border-right: 1px solid #e1e1e1;
}

.country-selector {
    height: 100%;
    display: flex;
    align-items: center;
    gap: 5px;
    padding: 0 10px;
    border: 0;
    background: transparent;
    color: #555;
    font-size: 13px;
    cursor: pointer;
}

.country-selector i {
    font-size: 8px;
    margin-left: 3px;
}

.country-selector:focus {
    outline: none;
    box-shadow: none;
}

.country-code-menu {
    min-width: 180px;
    max-height: 250px;
    overflow-y: auto;
    padding: 5px 0;
}

.country-option {
    font-size: 14px;
    padding: 8px 12px;
    cursor: pointer;
}

.country-option:hover {
    background: #f2f2f2;
}

.phone-field input {
    flex: 1;
    width: 100%;
    height: 100%;
    border: 0;
    outline: 0;
    padding: 0 14px;
    color: #333;
    font-size: 14px;
    font-weight: 500;
    margin-top: 16px;
}

.phone-field input:focus {
    outline: none;
    box-shadow: none;
}


.lead-form-status.status-ok {

    background: rgb(255 255 255 / 81%) !important;

}


.google-ads-expertise-img {
    --media-image: url("../../assets/google-ads/saclable-google-ads.png");
}



.case-graph-wrapper {
    width: 100%;
    height: 100%;
    overflow: hidden;
    /* border-radius: 12px; */
}

.case-graph-image {
    display: block;
    width: 100%;
    height: 100%;
    object-fit: cover;
    object-position: center;
    transition: transform 0.6s ease;
}

.case-graph-wrapper:hover .case-graph-image {
    transform: scale(1.08);
}

@media (prefers-reduced-motion: reduce) {
    .case-graph-image {
        transition: none;
    }

    .case-graph-wrapper:hover .case-graph-image {
        transform: none;
    }
}
/* Case studies: two images, then three cards per category */
.ga-case-images {
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: 20px;
    margin-bottom: 50px;
}

.ga-case-images img {
    width: 100%;
    height: 340px;
    border-radius: 14px;
    object-fit: cover;
}

.ga-case-grid {
    display: grid;
    grid-template-columns: repeat(3, minmax(0, 1fr));
    gap: 24px;
    margin-bottom: 50px;
}

.ga-case-card {
    padding: 28px 26px;
    border-radius: 14px;
    background: #fff;
    box-shadow: 0 8px 24px rgba(7, 59, 74, .08);
}

.ga-case-card h4 {
    margin-bottom: 12px;
    color: #008f88;
    font-size: 21px;
    font-weight: 800;
    line-height: 1.3;
}

.ga-case-card p {
    margin: 0;
    color: #42656d;
    font-size: 16px;
    line-height: 1.65;
}

.ga-case-metrics {
    margin: 20px 0 0;
    padding: 18px 0 0;
    border-top: 1px solid #d7e6e8;
    list-style: none;
}

.ga-case-metrics li {
    margin-bottom: 10px;
    color: #073b4a;
    font-size: 15px;
    line-height: 1.4;
}

.ga-case-metrics b {
    color: #008f88;
    font-size: 20px;
    font-weight: 800;
}

@media (max-width: 991.98px) {
    .ga-case-grid {
        grid-template-columns: 1fr;
    }
}

@media (max-width: 767.98px) {
    .ga-case-images {
        grid-template-columns: 1fr;
    }

    .ga-case-images img {
        height: 240px;
    }
}